My heart hurts when I see a client who's hung on to outdated technology a little too long.
Running an e-commerce business is a battle at the best of times. New competitors come out of the woodwork seemingly weekly. Ultra-niche alternatives chip away at your hard-won audience.
You're not doing yourself any favours by sticking with an "old guard" CMS systems. Energy is better spent getting eyeballs on your site – creating content, getting the word out on your products and building a community around your brand.
No naming names here, but when I say "dinosaur" you know who I'm talking about.
Thinking about navigating their admin areas keeps me up at night. Changing an image on a your site takes longer than a Godfather marathon.1 Finding that your only answer when something is broken is to peruse a 153-page pdf download.
There is something seriously wrong with that.
If your bread-and-butter is providing a small selection of products and your sales are in the 100s not the 10,000s, there is a better way.
Questions to ask yourself occasionally to avoid dinosaur crawl:
Upkeep to the foundation of your business should be a priority. The platform you choose makes it all happen, after all, so don't be afraid to shop around if there's a better, more user-friendly alternative out there.2
(By the way, I wrote this entire article in the time it took for a single image to update on a live page using one such dinosaur's CMS.)
Photo credit Polina Flegontovna via Unsplash