Stay Current

My heart hurts when I see a client who's hung on to outdated technology a little too long.

Running an e-commerce business is a battle at the best of times. New competitors come out of the woodwork seemingly weekly. Ultra-niche alternatives chip away at your hard-won audience.

You're not doing yourself any favours by sticking with an "old guard" CMS systems. Energy is better spent getting eyeballs on your site – creating content, getting the word out on your products and building a community around your brand.

No naming names here, but when I say "dinosaur" you know who I'm talking about.

Thinking about navigating their admin areas keeps me up at night. Changing an image on a your site takes longer than a Godfather marathon.1 Finding that your only answer when something is broken is to peruse a 153-page pdf download.

There is something seriously wrong with that.

If your bread-and-butter is providing a small selection of products and your sales are in the 100s not the 10,000s, there is a better way.

Stay Current

Questions to ask yourself occasionally to avoid dinosaur crawl:

  • Is the platform appropriate for my needs now?
  • Do I use a good chunk of the functionality on offer or is it overkill?
  • Are the platform's developers helpful and quick to answer support questions?
  • Does anyone else use it? If a quick Google doesn't surface forums or at the very least a Quora thread, that's a bad sign.
  • Are you tied into never-ending subscriptions and proprietary paid add-ons which are free elsewhere?

    Upkeep to the foundation of your business should be a priority. The platform you choose makes it all happen, after all, so don't be afraid to shop around if there's a better, more user-friendly alternative out there.2

    (By the way, I wrote this entire article in the time it took for a single image to update on a live page using one such dinosaur's CMS.)

    Photo credit Polina Flegontovna via Unsplash

    1. I & II, obviously.

    2. *cough* Squarespace *cough*